About

mdelvalle

Senior level web architecture and designer with 20 years of experience in all aspects of web development and marketing including project management across multiple groups to ensure timely delivery of products. Grew in responsibility to become a leader and creative designer of the overall user experience as the company embraced digital tools to grow its business. Understands how people think and interact with technology. Reputation for skill in listening and conceptualizing to achieve stakeholder expectations. Exceptional ability in wireframing, sketching and prototyping to ensure clear communication with stakeholders and user interface designers and developers.

Toolbox:

  • UX/UI Design
  • Sketches
  • Wire
  • Photoshop
  • Dreamweaver
  • Indesign
  • Illustrator
  • HTML
  • CSS
  • Javascipt
  • UI/UX Design
  • Bootstrap (Responsive)
  • Agile Methodology
  • Art
  • Photography

Professional Experience:

March, 1997-Present
Pampered Chef, Addison, IL

A global multi-level marketing company that offers a line of kitchen tools, food products, and cookbooks for preparing food in the home. Worldwide direct sales force of about 50,000 in addition to 500 corporate staff. The company is headquartered in Addison, Illinois and operates in three countries: USA, Germany and Canada.

Senior Digital Designer
Main Responsibilities:

  • Maintained the monthly marketing schedule and layout plan to ensure the digital team members were on track with high promotion-based projects.
  • Concept/Art directed photo shoots for the digital team.
  • Collaborated across teams, sharing information and creative ideas.
  • Provided creative direction to digital team members for a variety of online campaigns.

Accomplishments:

  • Sixteen years experience in digital marketing.

  • Three years experience in print communications.

  • Responsive re-design of the corporate site for US/CA.
    Planned, built and maintained the .com components utilizing the Hybris Content Management System while also updating the legacy site. Ensuring that the proper cadence for each of the monthly promotions are consistent on both platforms.

  • First runner-up to the Quasar Award in 2012
    for creative and strategic excellence in designing marketing areas of the
    (pre-responsive) web site and in supporting legacy site to same level of
    creative excellence.

  • Corporate Homepage Redesign 
    Created and utilized wireframes, mockups to communicate the new look for the homepage. The goal is to have the promotions rotate among banners from the top large banners to the bottom two banners. This is done when the end-user views and refreshes the page in the same browser.The purpose of this rotation is to ensure the promotions are equally highlighted.

  • Consultant’s Corner Site Redesign
    Developed the new look and feel. Created the wireframes to illustrate the site flow, page layouts and site navigation to ensure the user experience is consistent throughout.

  • Consultant’s Personal Website
    Developed the concept and created the wireframes and mockups for the homepage as well as 8 secondary pages. Led the concept and brainstorming meetings.

  • Consumer eNewsletter
    Designed and worked with the developer/vendor with the implementation of the layout of the eNewsletter and wireframed how the banners and articles will link back to the various pages within the Consultant’s Personal Website. Ensuring that the promotions are highlighted from the newsletter to the web pages.

  • Doris Christopher’s Come to the Table book tour.
    Collaborated with the PR team on the online promotion. Utilized wireframes to show how the book was promoted throughout the site.

Military Experience:

December, 1988-96
United States Marine Corps Reserve, Joliet, IL

Supply Administration and Operation Specialist
Main Responsibilities:

  • Responsible for every facet of ground supply administration and operations for a unit of 200 Marines.
  • Responsible for the training and welfare for a team of 4 Marines.

Accomplishments:

  • Honorably discharged with the rank of corporal.
  • Received the Unit Citation Award for active duty service during Operation Desert Storm.

Education:

1995-97
Associate Applied Science Degree in Graphic Design
American Academy of Art, Chicago, IL

1988-90
Undergraduate study in graphic design
University of Illinois, Chicago, IL